Seeing is Believing.

“yes Steve. But what have your brought us to a construction site? There are so many in London, why have we travelled all the way to Mumbai to visit a site?”

Nevertheless we continued our study tour, they were being tongue-in-cheek but there was a serious question behind this, you don’t waste Company Director’s time!!! The senior executives from a range of multinationals in the UK were led by Ian Smith, MD of the UK part of Oracle Corporation. They saw the wooden scaffolding, the women carrying building waste on their heads, the shanty living conditions of the ‘out-of-state’ itinerant workers. All very different from the safety conscious sites in London but still they didn’t get it.

Then we walked into a dilapidated building in the corner of the site….and the light bulbs began to switch on…

they began to get it.

They saw that the construction worker’s children were being cared for and educated in the safety of a nicely decorated, clean and comforting environment. The NGO Mobile Creches’ staff were doing wonders. They saw the tremendous service and heard from the workers. Of course, many if not most other construction sites did not have these sort of facilities. In those cases children would be often left to roam the site where their parents lived and worked. This was together with the inherent risks and likelihood they would become child labourers. That was the crux of the matter.

more light bulbs went on, it had worked like a charm.

The executives begin to realise why I’d organised for them to come here. They all had suppliers or subsidiaries or their own companies that had construction sites here in India. They, their colleagues and their customers back in the UK would not want to be associated with sites that put children in dangerous situations nor helped provide a safe supportive caring educational environment. So we’d highlighted a potential problem, a serious business risk and an area where they needed to check their current polices and practices. Here was an opportunity to be socially responsible that also served the business and of course we’d also given them a ready made solution, it was one of those win win situations, a no brainer.

That’s how the Prince’s Seeing is Believing works

The executives were on the first event organised outside Europe, in 2006 in Mumbai The Prince’s Seeing is Believing events had been tremendously successful in the UK for over 20 years

It was also featured in article in Ethical Corporation…..

http://www.ethicalcorp.com/content/csr-india-seeing-believing

After a series of similar visits helping bring corporately responsibility alive and to show its relevance to even the most disconnected business, the delegates were to join executives from around India for one of the first sustainability conferences held in India in partnership with the Bombay Chamber of Commerce at the Taj. The following week the team were to deliver a series of interactive workshops to show small business here in Mumbai how being a responsible business wasn’t just about community partnerships and that it also related to all aspects of business behaviour and the big clincher was, it would help the business survive, grow and thrive….

I’d organised the whole thing jointly with Malcolm Lane the Corporate Affairs Director from TCS in London,(an inspiring man and more of him later) with an amazing team from from TCS in India, Bombay Chamber of Commerce, colleagues from Business in the Community and Impact International in the UK and the series of NGOs we highlighted on the event.

The executives would go back and report on what they’d seen and how they as a company were planning to act to demonstrate their own credentials as a responsible business to HRH the Prince of Wale, all very neat, when it works…

Ok so back to the Prince and Vandana (sorry Vandana, I feel we’re first name terms as you’ve had so much influence on my life.) My first visit ten years ago to India, I fell in love with the place and on my return to the Uk was on the look out for anyway to get me back ….. I’d go out for an annual holiday each winter but there was something more….Vanadana’s article and the Prince’s memo to my CEO led to me organising these events in India

me, I subsequently went on to help organize more of these events here in india and then an innovation to help design leadership programs that provided valuable experiential learning experiences through short collaborations with community based NGOs here in India.

thank you to the team Malcolm, Peter, Jo, Simon, Vandana (from BCC and now HSBC), Prema (from BCC then to Vodafone) ( the business executives who came, particularly Ian and of course the others… HRH the Prince of Wales and Vandana Shiva for helping me get so connected to India

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